Marci needed the book cover for Tilt to appeal to women who really love their children but who wish to have a professional career too. We aimed for a warm but professional touch and feel. My clever approach was to represent the idea of the seesaw on which moms are constantly finding themselves when taking care of their families.
For the book cover of Tilt, I’ve chosen bright attractive colors on a clean background in order to make the design attractive to moms. Since the seesaw is a key element used throughout the whole book, I decided to focus on it. I used it to present the two kids and mom and I also used it creatively on top of number “7”. All graphical elements—combined with the great book content written by Marci—helped Tilt get a lot of attention on the Internet as soon as it was launched. It quickly became Best Seller, Hot New Release & Top Rated on Amazon.
The book cover design for Tilt was an absolutely beautiful project! It also turned out to be the start of an amazing friendship and on-going collaboration with Marci. She really is one of a kind woman! I am extremely proud to be part of her projects and I feel very lucky to have met her!