When it comes to men and women, G L Lambert is not afraid to address delicate matters. Ho Tactics, How To MindF**k A Man into Spending, Spoiling, and Sponsoring provides the Sex-Free practical blueprint on how to turn any man into a personal ATM. It’s about Lambert’s discovery of a group of women who refuse to be exploited, who are immune to manipulation, and who never settle in the name of love.
Ho tactics is a bold book that deals with tabus. It’s about those ladies who know what they want and take what they want by beating men at their own game. Men call them Gold Diggers, women call them Ho’s, but they call themselves Winners. I understood right away that this cover wasn’t going to need an ordinary design. It was for the winners. So it had to vibe power, money, and status. I focused on creating and promoting the portrait of a sexy determined woman. I augmented the luxurious and mysterious look through the use of creative details. One of them was the way the woman looked like interacting with the title itself, having the c surrounding her wrist like a bracelet. The color scheme was an obvious choice: blacks and golds for an elegant look, with hints of red for sexy finishes. The result was an attractive, high-end design.
G L Lambert said it perfectly: This is the book that society doesn’t want you to read! It’s a revolutionary book that answers some uncomfortable questions about men and women. It needed a bold cover statement and I am glad I was the designer who nailed it.