Rick Killingsworth and Paula Brown represent DisneyDining.com, an unofficial fan site covering Walt Disney World™ in Florida. They wrote Dining at Walt Disney World® as a definitive guide on how to get the most out of dining at Walt Disney World™. Rick’s main request was for a very creative design idea that will not make use of original Disney characters and logos.
Not being able to use Disney characters was actually a great spark for inspiration. I had to think of a more minimalistic approach. The challenge was to somehow hint at Disney World dining without the actual use of copyrighted elements. My concept idea was on the good track right from the beginning. I aimed at depicting the Disney dining experience in a simple, clean and fun way. I started by thinking about those Disney elements that anybody would easily recognise. Naturally, Mickey’s and Minnie’s big ears were the perfect choice. Combining their ears with simple cutlery silhouettes created a very creative, fun and effective cover.
I loved every minute of the design process for Dining at Walt Disney World. I loved the challenge to create something fun and simple without looking childish or cliché. On top of everything, Rick was a real pleasure to work with!