David Witter’s book, Uncommon Success, is aimed at successful family stewards. In it, he interviews 44 professionals about being successful in their family relationships. Uncommon Success deals with the family stewards’ top concerns, best practices, regrets, and strategies. David talks about how his wealth management consultative process helps family stewards to further their success with families and money. His target audience is typical 45 – 75 year old people with net worth of $2mil+. That’s why the cover needed to be highly elegant, iconic and inspiring.
Blacks and golds were my perfect choice for an elegant look. Using silhouettes was also a good approach to create strong contrast against the background. The use of simple elements and highly visible text created a clean yet upscale look.
David was a true pleasure to work with. We went back and forth with a few revisions but he was an important team player. Due to our great collaboration, we got an awesome iconic elegant cover for his Uncommon Success book.