Damion Lupo, one of our dearest clients, is an amazing prolific and successful business man. He’s been running a few businesses so far and wrote quite a few books too. He decided to gather all of his businesses under an “umbrella” company that he named Opul. Damion is a details person—probably one of the reasons we love him so much—and so he didn’t just leave his umbrella company name to chance. He came up with a very catchy name, Opul, from reversing his family name, Lupo. Then he kindly approached us to design a logo for him.
The concept for the logo wasn’t an easy one. We didn’t really need any specific visual representation since Opul represents a group of other activities and companies. That’s why we went for a text based logo to help the name stand out as a brand in itself. When we came up with the idea of having the P in a different color, Damion was thrilled about it. Once again, our instincts haven’t failed us—the letter P that we chose to emphasize stands as the key core value of Damion’s business: presence.
Always happy to see our clients happy! The Opul logo proved us why instincts are vital in design. It also proved that simplicity goes a long way when creating memorable brands.
Get in touch with Damion who is also President and Founder of MyGoldAdvisor.com.